Members Matter Inside Team Triumph

Member retention is not a simple equation. It's a personalized approach to building a better relationship with each of your members. It's about providing them with the value they are seeking and solving the problems they thought you could help with.

Secondly, improving your membership retention rate can also improve your rate of growth. With a more consistent consumer base, meaningful relationships between these regular members (and even between staff and members) are more likely to develop. This sense of belonging can drastically improve the member experience.

Why focus on retention? Because you can’t afford not to. Experts estimate that it can cost as much as five times more to attract new members than it does to keep existing ones.

One of the ways that we like to keep our members engaged and our member retention high is by issuing challenges.  Some are personal, some are to raise funds for charities, some are to compete against each other, but whatever it is, the intent is to keep our members engaged. This is especially important during the past year of COVID.

We just finished a 2.5-month Kilometer Challenge inside of Team Triumph, where the members formed teams of 4 and racked up kilometres by biking, swimming and running/walking. We had 11 teams. Teams were randomly picked at the start of the challenge to encourage members to get to know each of their teammates putting faces to names and bonding through a common goal. Everyone had an amazing time.

For the month of March we issued not 1, not 2 but 3 challenge options for our members, encouraging them to donate after the challenge to THE SJAM, RIDEAU WINTER TRAIL OR SKI HERITAGE EAST TRAILS. You can see two of our challengers below.

JULIE MCINNES COMPLETES HER LONGEST SKI!! What a joy to see Julie's smiling face with the fire tower in the background! She completed her longest ski of the season and has donated to the local ski trails. Oh what a feeling!! Thanks for taking the challenge, Julie! Don't forget to send us your smiles and your accomplishments in March!

ANDREW HARKNESS COMPLETES HIS LONGEST SKATE SKI!! Andrew also shared the great news of his challenge accomplishments! He completed his longest skate ski of the season in Gatineau Park on a lovely cool and sunny morning last weekend. Congrats Andrew, it's been great to have you back in Team Triumph this season!!

Without your members/clients, you would not have a business. They deserve to be nurtured and stimulated. Let them know they are valued.